Holds an MBA in Leadership and Sustainability (University of Cumbria), Master Life Coach (inner Life Skills), and a BA Law (University of Durban Westville. Geetha Maharaj has over 30 years experience in business management, entrepreneurship and financial management; holds a Baccalaureus in Law degree, Masters in Life Coaching and an MBA in Leadership and Sustainability from London. She started her career as Co-founder and Chief Financial Officer of a Private Higher Education institution (PHEI) , and later became the company’s CEO leading the company to an annual turnover of over ZAR 40 million with a complement of +100 staff and 11 branches. She is currently the Managing Director of Tradebrics (previously known as Ezee-Dex) a cloud based procurement SaaS company. Geetha heads the managerial dynamics at Tradebrics and ensures the operational wellbeing of the company . Geetha has over 30 years in entrepreneurship and management experience. She is responsible for TradeBrics’ strategy, policies and procedures.