Embassy Direct strives to build a bridge between providers of quality services and the expatriate community, based on the African continent. Whilst building these connections, our underlying theme is sharing good news stories from across the African continent. We believe that Africa is not only the future, but the now’. Ron Mackenzie, Embassy Direct Founder. At the heart of our company is a private, business networking group and a high end, quality publication. Outside of hotels and lodges, memberships are restricted to one member, per industry. We have a diverse range of members, representing a wide variety of excellent brands, services, industries and products.